In such an intensely engineering focused environment, the usual answer is “No, it’s the code value that makes or breaks a project”.  And while most open source projects start out with ‘an itch to scratch’ and with great enthusiasm, many soon fizzle as no one seems to know about the project, nor get involved.  The maintainer bears the burden of contribution, communication, community and fund raising.  This session will cover some best practices for marketing, yes marketing open source projects (working with or without corporate backing and community managers), and the key differences between open source marketing and regular corporate product marketing.