Can You Market an Open Source Project? - Tracey Erway, Intel Corporation & Nithya Ruff, Synopsys
In such an intensely engineering focused environment, the usual answer is âNo, itâs the code value that makes or breaks a projectâ.Â And while most open source projects start out with âan itch to scratchâ and with great enthusiasm, many soon fizzle as no one seems to know about the project, nor get involved.Â The maintainer bears the burden of contribution, communication, community and fund raising.Â This session will cover some best practices for marketing, yes marketing open source projects (working with or without corporate backing and community managers), and the key differences between open source marketing and regular corporate product marketing.
Marketing Manager/Director of Product Marketing, Synopsys
Tracey M. Erway is a Senior Marketing Manager at Intel Corporation, currently responsible for all strategic, product, and event marketing as the Advocacy lead associated with the Yocto Project. Nithya A. Ruff is the Director of Product Marketing at Synopsys responsible for Virtual Prototyping Solutions strategy, direction, business models, product management and product marketing. Both have represented their companies at external speaking events including ELC-E.
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