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The Embedded Linux Conference (ELC) is the premier vendor-neutral technical conference for companies and developers using Linux in embedded products. This conference, now in its 9th year, has the largest collection of sessions dedicated exclusively to embedded Linux and embedded Linux developers. ELC is embedded Linux experts talking about solutions to your embedded Linux problems. ELC consists of 3 days of presentations, tutorials and Bird-of-a-Feather sessions. There are over 50 sessions to choose from, on a wide variety of topics.

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Thursday, February 21 • 1:45pm - 2:35pm
Can You Market an Open Source Project? - Tracey Erway, Intel Corporation & Nithya Ruff, Synopsys

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In such an intensely engineering focused environment, the usual answer is “No, it’s the code value that makes or breaks a project”.  And while most open source projects start out with ‘an itch to scratch’ and with great enthusiasm, many soon fizzle as no one seems to know about the project, nor get involved.  The maintainer bears the burden of contribution, communication, community and fund raising.  This session will cover some best practices for marketing, yes marketing open source projects (working with or without corporate backing and community managers), and the key differences between open source marketing and regular corporate product marketing.
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